No ad skipping for you!

smooth wombat writes: ABC and ESPN have struck a deal with cable operator Cox Communications Inc. to offer hit shows and football games on demand, but with the unusual condition that Cox disables the fast-forward feature that allows viewers to skip ads. This agreement only applies to Cox's video-on-demand service and will not affect viewers using digital video recorders to fast forward through ads.

In addition, the companies will also test technology that will place ads in shows based on ZIP Codes and geographic area.