Want to read Slashdot from your mobile device? Point it at m.slashdot.org and keep reading!

 



Forgot your password?
typodupeerror
Check out the new SourceForge HTML5 internet speed test! No Flash necessary and runs on all devices. ×

Comment If you like this article... (Score 2, Interesting) 1053

If you liked this article, then definitely must read Juliet B. Schor's "The Overspent American: Why We Want What We Don't Need." She makes a great argument that Americans, by default, are caught in a see-want-borrow-buy-repay cycle.

The problem is marketers who traditionally appealled to the top 5% of income earners (e.g. Tommy Hillfiger) now direct their marketing efforts to all 100% of households. Whereas 95% of households never knew who Hillfiger was 20 years ago, everybody does does. And now that we see, we want, and borrow (because we're not among the top 5% of income earners) to buy, and repay. The repay part is a kicker. This means working longer hours in a job you may not even like because you have to pay back you $15,000 in credit card debt.

Ms. Schor makes a very well-researched article that explores the different influences that contribute to the desire to purchase. She also includes a discussion of how some people have bucked the trend to more by going less. She calls these folks, like the author above, "downshifters."

As a freshly minted "downshifter," I highly recommend the read.

Slashdot Top Deals

I'd rather just believe that it's done by little elves running around.

Working...