mrspin writes: Back in July, Jaman, which sells high definition movie downloads, announced that it was on the verge of releasing the first commercial plug-in for the AppleTV. With the software installed, movies downloaded via Jaman's desktop software, running on a Mac or PC, would also show up in a new menu option on a user's AppleTV. If released, this would represent the first time a commercial company had successfully plugged their service into Apple's set-top-box, to create a level playing field with Apple's own content offerings. Last100 reports: "that day has finally arrived, albeit with a pretty heavy caveat. While Jaman's website points to where users can download the necessary software, along with instructions, the AppleTV plug-in isn't officially supported by the company. That's because Jaman's solution still requires users to "hack" the device, since Apple is yet to sanction the AppleTV to run third-party applications.