Trump is the epitome of a thin skinned person. I can see this being a "yuge" issue for him as he absolutely despises criticism in any shape or form, and for businesses? Forget about it.
And yes we all know he can't 'pen away' laws but he can talk and there's ~1/2 a country that listens to his idiocy and thinks it's viable. The pulpit he speaks from went from "guy talking shit" to "commander in chief" so there will be movement behind his ideas.
Do you not think a president Trump won't call out and deride dissenters?