they are simply creating a market(sound familiar?) whereby associates or tech savy groups will funnel or create new devices.
It isn't the phone that is the "burner" part of the system, it is the authentication to the network by the SIM/eSIM. It is the IMSI that authenticates you on a cell network, not an IMEI, however IMEIs can be blocked. To imagine the implementation, think of Verizon/T-Mobile having a massive database with 10s or 100s of millions of entries indicating which SIMs/eSIMs are allowed on their network. If you come along with a new phone called a KillyPhone and try to connect to a base station, unless you can authenticate against that database, you don't get any cell service - except for (maybe) 911. The way you authenticate is typically through the data in a SIM/eSIM.
Just to repeat, this isn't about phones, it is about the things that cell phones use to authenticate themselves to the cell network. It is about the login credentials that your phone uses to connect to establish a session over the radio network so that you can send data.
Think of it as burner phones having random usernames & passwords that aren't known to anyone except you/your telco, and for which there's no relationship to a person, making phone numbers anonymous. This change is to require telco's to collect data that can identify a person and store that with usernames/passwords for cell phones to ensure that there is a relationship for each phone number with a person.
This isn't a dumb move because it becomes very difficult to have anonymous phone numbers once this is put in place. If you want to compare this to something, try comparing it to getting cable Internet/FTTP at home without an agreement with an ISP to pay $ monthly. If this goes into place then a smuggled phone can now be traced back to the person that bought the (e)SIM in a store.