Haha that's brilliant! I know I'll get the most soothing music when I'm on hold with banks and especially insurance...

IMO it's not rocket science - if the user is frustrated, start being extra manipulative, agreeable and soothing, to avoid losing customers.

Fun fact, the first picture in here has a wrong timestamp, dated April 2nd 2016...

https://www.nasa.gov/image-det...

Are they manually typing those fields? ...

Every day is April Fools day. Just look at most examples of journalism out there, especially the most financially successful and thriving.

You misunderstand, either on purpose or because you can't read. Photoshop, and genAI can be used while authoring, yes. To get the look one wishes, as part of the creative process. DLSS is runtime working ON THE RESULTS of their work. It's like working first, making your artistic decision, and then passing it over to the AI to make its own judgement and interpretation. Just no.

And *all* would like their work to appear as *they* intended. It's not hard to grasp. Point me to one artist (who is not a burnt out husk) that would say "sure I don't care about the skin texture I labored to hard to make fucking pores and wrinkles for, just turn DLSS so you can see it better, as NVIDIA knows best". Give it a rest.

So one cannot have an understanding what's going on in a particular industry? I've worked with and talk to people in both games and film industry. My statement is derived from an understanding of artists and of pipelines. Film and game studios - they all enable artists to do their work. For example, Pixar's RenderMan, includes "non-physical" controls, which "are designed to help artists make art-directed imagery by ignoring certain laws of physics we usually simulate." (from the docs). First time I saw this in a paper. So, yeah, "artists", and you also seem to have no clue.

I was talking about the games industry. You know, the place that would use DLSS for their product. Well let's see if it gets adopted I suppose. And by whom.

Bullshit. When optimization algorithms compress the hell out of geometry, textures, etc, the aim is to ... PRESERVE ... the original content and details, as closely as possible. If you think that artistic decisions are ignored, you're deluded and you have no idea how any of this works. Programmers make tools so that artists can express themselves most effectively and efficiently.

Artists are all about control. If the "inner workings of it still aren't clear on a technical level" this means that you can't predict its behavior. If you can't predict its behavior, how can you use it in any dynamic environment with certainty that it will work well as you intend? He should try to peddle it for improving workflows of VFX artists, I'm sure it will be very popular there too.

Sounds accurate though. Ex-money. Used to be your money.

Here's a relevant number btw: 20,000 this year compared to 30,000 last year: https://www.gamesindustry.biz/...

Yeah let's not normalize that. If you upscale by 2x and you don't keep any of the original pixels, you're making shit up, you're not upscaling. Changing the shading "while you're at it" is not cool and spits in the face of art direction.

The cherry picked some super bad examples for the non-DLSS views. It's ludicrously gamed. This was published 19 years ago (it's a technique from Gpu Gems 3) and it was real-time then. I'm sure I can find a better/more recent method but I hope you get the point.

Exactly, for now. With enough data, it will change. If we're about to be enriching and improving models, they should at least be FOSS.

Interesting, and it will be interesting to see how this will be handled.

If people are poor enough, moral boundaries shift. I would dare say that a lot of people also use that as an excuse, e.g. "well, I got to make a living somehow" says someone who works on making apps more addictive by using well-known dark patterns. Plenty of those. And given our ever-repeating cycle of engaging in wars that affect supply chains, the post-covid economy hit and the latest threat to jobs from AI (although you might consider that as disguised staff reduction because of other factors)

Forced prevention does not work. Awareness raising is good though, and somebody has to educate the kids (who will be adults) that are malleable targets with devices/software that prey on them.