No, they use FUD, brand name recognition, and bundling, and charge obnoxiously inflated rates. Quite a few less-savvy customers end up badly gouged. My landlord is one of them. He's stuck with a ridiculously overpriced DSL package from Bell because of Fibe TV—and his location, deep in the heart of metropolitan Toronto, is mysteriously not eligible for the actual fibre-optic-to-the-pole service promised in marketing material. If you actually read the entire article, you'll see mention of lobbyist groups trying to get the CRTC to change their practices of trusting incumbents to actually keep their prices competitive due to competition.