I agree, The pricing should be more like a Netflix account, because in reality you are not owning the games you are renting them, via a streaming service... $39,99 for a (potential) three year licence for Assassins Creed 2 or buy the original game for $39.98 from Fry's.com that doesn't have a lesser resolution (AND the ability to change the detail level), latency issues, etc etc etc... Really which one would YOU take?? DRM aside I know which one I would rather have....
The pricing is all wrong, and that my friends is what will totally doom this to failure (although I will admit it has a very cool front end and watching other people play live is fun). I got a free account just to see how this thing worked, and really in my opinion its pretty impressive what it does. For PC's that are say 5 years old with crap hardware, they could run Just Cause 2 with everything cranked, without DirectX11 and Nvidia card and have all the features that game has with that hardware (CUDA Effects, Brokeh Filter, etc). Its GREAT for that I guess, but if that was the case then you are not a hardcore PC gamer, and this service does NOTHING for the avid PC Gamer at all...