Uber never struck me as intending to be someone's full time 40 - 60 hour working job. The early (innocent) model to me seemed more as the post above stated -- "Got extra time?" then yeah, put that idling car to work. But then people viewed it as a potential for a full-time job when it never really seemed to have the foundation to be such a thing. That said, I fully acknowledge that there was an aggressive ad campaign showing how much people could make driving for Uber Black etc. But I think it's a similar thing with AirBnb -- the original "model" as I saw it, was a forum for people to rent out a room BnB STYLE. Where you wake up, and have breakfast with the owners of a property in a far off land before you go off and do a tourism thing or play a gig. But then it's descended into a glorified lodging site to a profitable ends for many. I think that's part of the issue with the whole gig-economy. Lack of controls around this mean there will be people that try to profit from a model that wasn't quite intended to be used in such a way, and then those that try and squeeze wages out of a job that doesn't really have that much fruit to bear (that again, are hit with the marketing campaigns that also seem to fall outside of any control mechanism).