I think we can conclude the business model of advertising paying for content is currently failing.
Users are overwhelmed with advertising, but spend only so much. Solution: more advertising.
So now it seems like 90% of the bits is download to read some information, is not the information itself, but adverts and tracking shit. What's next year, 98%, 99.9%?
At what point will this model fail. Or, already has, as apparently malware is needed to boost the income.
Adblockers will be seen as the solution to evade this malware, more decline, more adverts, repeat ad nauseam, till it crashes. I can hear the front of the bus crushable wrinkle already. Listen carefully, you can hear it too.........