Comment Re: paying the bills (Score 1) 152
This isn't the math either. Advertisers pay for the number of impressions. Impressions are highest when the theater is making the smallest percentage of the box office, and those steadily drop as the box office percentage due the theater grows. Advertising merely smooths revenue- it's far less relevant to whether, as you say so broadly, theaters can cover their costs, than what those costs actually *are*. Did you buy land in a now-filled-in suburb a decade ago, or are you paying a commercial lease in the region's newest premier mall? Sure, they're *both* gonna show ads, but one is far more likely to *need* to than the other.