I don't care if stereoscopic 3D is a gimmick, when done correctly it has more dimension than 2D and it makes for a more engaging viewing experience. By done correctly I mean shot and projected in IMAX 3D framerate and resolution. After seeing freaking Avatar and a couple documentaries in IMAX 3D everything but a 2D bluray from 4 feet away on an awesome TV looks like a blurry mess. For me, crystal clarity and image depth helps me experience a movie instead of just watching it. No, I don't work for IMAX and yes, my glasses give me 20/20 vision.