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Feed Engadget: TiVo announces most-watched commercials service (engadget.com)

Filed under: Home Entertainment

TiVo has announced a new service for advertisers and those interested in tracking commercial viewership, the Top Commercial Rankings reports, which is based on info gleaned using TiVo's StopWatch feature that tracks viewer behavior second-by-second. The feature has TiVo compiling reports for April and May on metrics like the top commercials watched overall (Disturbia and Ford trucks), or the least fast-forwarded campaigns (FedEx and Samsung Jitterbug). The report includes interesting insight into how viewers watch television, even timeshifted programs, and should provide advertisers more information about how to maximize their impact. Now to get this report to studio execs to keep them from blaming DVRs for the downfall of their industry.

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Space

Submission + - MIT team designs a new, sleek, skintight spacesuit (mit.edu)

iamdrscience writes: "MIT aeronatuics professor Dava Newman has designed a new spacesuit along with her colleague, Jeff Hoffman and a group of students. This is far sleeker and lighter weight than the suits used by astronauts today, promising greater mobility than the traditional bulky suits of today which can weigh 300lbs or more. Instead of gas pressurization, the new prototype BioSuit employs "mechanical counter-pressure" in the form of skin-tight layers wrapped around the body."

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