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Comment Limit re-sales (Score 3, Interesting) 212

If you really want to slow down wholesale scalpers, tie at least 1 ticket in each purchase to a real person and don't allow any one person to buy more than 10 tickets per purchase without registering as a "group purchase."

The other tickets can have names assigned to them or not at the time of purchase as the buyer sees fit. The original purchaser can assign names to the unnamed tickets any time up to the event or they can be left un-assigned as "bearer tickets."


* "Unnamed/bearer" tickets are not valid until at least one "named" ticket has entered the event.
* Once a name is assigned to a ticket, the name can be only be changed with a time-consuming phone call, paper-mail, or in-person visit that would include some form of identity verification. The venue can (and probably will) limit the number of such changes to a few dozen per year per person to curb abuse.

In exchange for making it somewhat harder for "Average Joe" ticket-buyers to re-sell their tickets, venues and authorized ticketing agents like Ticketmaster would promise to buy back tickets for a full refund for the ticket price and the convenience charge up to, say, a week before the event and refund the full price of the ticket up to a day before the event, subject to limits to prevent abuse.

Tickets sold to registered groups would come under different rules.

This system is NOT designed to stop or even put much of a road-block in the way of small-time scalpers or people who resell their season tickets. It's designed to increase the cost of doing business for organizations who buy and resell hundreds or thousands of tickets per year and who are determined to "beat the system" by
* Forcing them to have lots of different "buyers" with lots of different credit card numbers so their high activity won't be flagged
* Forcing them to assign a name to at least one out of every 10 tickets
* Forcing them to make sure at least 1 of every 10 tickets is represented by a warm body who shows up at the event before the other 9 people in that "ticket group" do

This will make large-scale scalping non-cost-effective for events where the secondary-price of the ticket isn't a whole lot more than the face value of the ticket. Since the non-mass-ticket-buying public can get a full refund, they won't have an incentive to sell tickets to scalpers at anything less than face value.

Wholesale ticket-buying by scalpers will still be an issue for high-demand events. For those events, either a ticket lottery with every ticket having a name on it and a full refund may be the only way to ensure the general public can get tickets at reasonable prices. Alternatively, a dutch auction wouldn't save ticket-buyers any money but at least the ticket revenue would go back to the venue and those running the event rather than to scalpers.

Comment Re: So no more crappy cell phone videos (Score 1) 477

and part of that agreement is their requirements for you to attend.

That was the person's point: If it's NOT part of the agreement or otherwise stated clearly up-front, then he will request a refund and sue if necessary.

Unless the performer doesn't have good lawyers or the venue is in a location with anti-consumer laws, you can bet that he (or she) will be on the hook for the face value of the ticket (or less if the ticket was sold at a discount). As for other costs like parking, etc., that's going to depend on how consumer-friendly the applicable laws are.

As a practical matter, most business people (and big-time entertainment IS a business) know that it's far cheaper in PR terms to say "you [the customer] are right, what can we do to make you whole and cover your inconvenience" for a legitimate complaint than it is to dig in their heels. On the other hand, if it looks like people are abusing the system or demanding more than is reasonable and fair (e.g. an obviously-greedy customer demanding a refund, a refund for parking and transportation, and "payment for his time" at $100/hour for driving to a $40 concert he decided not to attend because he wanted to have his cell phone accessible at all times), then offering reasonable-and-fair compensation but digging in your heels for everything over that might be the financially prudent thing to do,

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