Google getting rid of URL shortener. If you depend on it, sucks to be you.

davecotter writes: So Google’s staring at its old goo.gl links and thinking, “Why is this perfectly functioning service still even a thing?” After many businesses and users adopted it like it was the second coming of the way-too-long hyperlink, Google’s now decided to yank the plug. Starting August 23, 2024, you’ll get a flashy “don’t say we didn’t warn you” pop-up, and by August 25, 2025, goo.gl links (unless made by Google itself) will vanish into the 404 abyss.

Translation: Thanks for trusting us—now pack up and find a new shortener.