http://www.wired.com/gadgetlab/2011/11/android-cotton-candy-fxi/

I found an app note on this: (But I don't work for Corning) http://ccswebapps.corning.com/web/library/AENOTES.NSF/$ALL/AEN023/$FILE/AEN023.pdf

I work for a fiber optic cable company as a design engineer, there is a specific test that calls out hitting a cable with a certain shotgun load from a certain distance just to address this issue. I don't think it is a FOTP, maybe JIS, but the guys in the lab that used to do the testing really enjoyed it.

The entire point of advertising is to get you to desire something you never wanted in the first place. Always has been, the media is different, but the methods and motives are the same. Nothing new here except the tracking.

Really...there are not literally tons of books about this subject. Really...there are not numerous certifications for Project Management. Blank stares from some maybe, but really...this is presented as a topic that is breaking ground? Really.