Re:Nike = `dumb motherfucker's? (Score 1)

I could be wrong, but apparently Google's rating algorithm works by looking at referrals to a website. If there are many referrals to a site from pages with similar code around the links (i.e. in this case the word sweatshop), then that word would `bump-up' google's relevance rating. In this case, I don't know if it would happen since the word `sweatshop' doesn't sit in the HTML anchor tag... but maybe? hope this helps.