Provisioning more bandwidth require more natural resources, more time and energy, etc. By that logic, Ferarris aren't scarce either because, if we wanted to, we could divert resources from other (more highly desired) ends and make a virtually limitless supply of Ferraris.
I don't mean to cherry pick, just point out that when people are charged for what they use, they economize their uses better and there is less waste. Some industries choose not to go this route for a variety of reasons, but that's irrelevant. My point still remains: By lumping in those 1% who use 80% of the resources with the other 99% means the 99% must subsidize the 1% and that makes very little sense if you're part of the 99%. I see no reason why the 1% has the right to feel entitlement towards such an arrangement.
To get back on your feet, miss two car payments.