This doesn't actually make much sense. It's the same as any other field already. Let's take the example above and change it to construction workers:
So, how should we talk about construction workers? First, we should talk about how important their work is. Construction is one of the fastest growing industries in the world as it serves a role in every part of society. Construction workers maintain and build critical parts of our infrastructure. Second, we need to talk about the craft of what they do... we need to show more finished buildings. Every construction worker may use a different set of tools, but across the board their craft is evolving at increasing rates. [...] I think we can drop construction worker stereotypes all together at this point. It's a job people know -- it's time to add some vitamins to that kool-aid. After all, we're just like lawyers, librarians, electricians and cab drivers... we're just people, totally unique and different people. But if there is one thing that unites us, it's a unifying desire to build new things, improve old things, learn when we can and avoid being stereotyped. It's as simple as that.