Comment Generously estimated... (Score 2) 21
Jaguar had three hits:
- They had an absolutely idiotic ad campaign featuring weird people in colored clothing prancing around. Had nothing to do with cars, and alienated their core audience.
- They completely stopped producing cars during the transition to EVs. That transition did not go smoothly, so they had literally nothing to sell for months.
- They outsourced their IT security to an Indian company, apparently chosen because it belongs to the same Indian holding company as Jaguar. Surprise: they got hacked.
Was the third point really what hurt them? Or is it just an excuse, because the first two were the real causes?