An anonymous reader writes: NBCUniversal's recently-opened Orlando neuroscience lab is trying to develop methods of delivering advertisements related to the scene in the show preceding them, such as delivering a food advertisement directly after a scene which has been shown to make test-subjects hungry. Viacom is building a lab right now to take electroencephalagrams of viewers while they watch. "And ratings firm Nielsen Holdings, which just bought neuroscience firm Innerscope Research earlier this year, is adding facial coding and biometrics to its labs, which currently conduct eye tracking and perform EEGs." NBC doesn't trust what viewers say when asked for their opinion on shows. They want to use science to determine which scenes trigger an emotional response, whether the viewer acknowledges it or not.

Doofus writes "A recent article in the Washington Post, A future for drones: Automated killing, describes the steady progress the military is making toward fully autonomous networks of targeting and killing machines. Does this (concern|scare|disgust) any of you? Quoting: 'After 20 minutes, one of the aircraft, carrying a computer that processed images from an onboard camera, zeroed in on the tarp and contacted the second plane, which flew nearby and used its own sensors to examine the colorful object. Then one of the aircraft signaled to an unmanned car on the ground so it could take a final, close-up look. Target confirmed. This successful exercise in autonomous robotics could presage the future of the American way of war: a day when drones hunt, identify and kill the enemy based on calculations made by software, not decisions made by humans. Imagine aerial "Terminators," minus beefcake and time travel.' The article goes on to discuss the dangers of surrendering to fully autonomous killing, concerns about the potential for 'atrocities,' and the nature of what we call 'common sense.'"

lorenlal writes "The Supreme Court of the United States must have figured that restrictions on corporate support of candidates was a violation of free speech, or something like that." From the AP story linked above: "By a 5-4 vote, the court on Thursday overturned a 20-year-old ruling that said corporations can be prohibited from using money from their general treasuries to pay for campaign ads. The decision, which almost certainly will also allow labor unions to participate more freely in campaigns, threatens similar limits imposed by 24 states."

dusty writes "Plans to bring online the first new US nuclear plant since 1995 are on track, on time, and on budget according to the Tennessee Valley Authority. TVA had one major accident with a coal ash spill of late, and one minor one. The agency has plans and workers in place to have Unit 2 at Watts Bar, near Knoxville, online by 2012. Currently over 1,800 workers are doing construction at the plant. Watts Bar #1 is the only new nuclear reactor added to the grid in the last 25 years. From the article: 'TVA estimates the Watts Bar Unit 2 reactor every year will avoid the emission of about 60 million metric tons of greenhouse emissions linked with global warming. ... TVA began construction of Watts Bar in 1973, but work was suspended in 1988 when TVA's growth in power sales declined. After mothballing the unit for 19 years, TVA's board decided in 2007 to finish the reactor because it is projected to provide cheaper, no carbon-emitting power compared with the existing coal plants or purchased power it may help replace.'"

ColdWetDog writes "It's not Sigourney Weaver tossing aliens about, but The Register has an interesting blurb about a real human-capable exoskeleton that looks pretty cool (Lockheed-Martin press release). Runs for three hours at 3 mph on internal batteries; max speed is 7 mph. Of course, no price is listed but I suppose if you have to ask you can't afford it. Team this up with a Big Dog and you've got the ultimate high-tech cross-country team. Bring your own batteries. Or just wait for your jetpack to arrive."

SailorSpork writes "Fans of furries and anime-style cat girls will be disappointed by the news that attempts to create human animal hybrids have failed. Experiments by British scientists to create embryonic stem cells by putting human DNA into cow or rabbit eggs had raised ethical concerns, but the question of how we would treat sub-humans will have to wait until we actually figure out how to make them."

An anonymous reader writes "The Washington Post reports that the US Congress is funding laser weapons for use in the near future. Low-power lasers called 'dazzlers' are already being used in Iraq to temporarily reduce a person's vision. High-power laser weapons would allow precision attacks that minimize civilian casualties. From the Post: 'The science board said tactical laser systems could be developed for broader use because they "enable precision ground attack to minimize collateral damage in urban conflicts." The report suggested, for example, that "future gunships could provide extended precision lethality and sensing." The board also proposed using lasers to protect against rockets, artillery, mortars and unmanned airborne vehicles by blasting them out of the sky. Last month, the Army awarded Boeing $36 million to continue development of a high-energy laser mounted on a truck that could hit overhead targets. But deployment is not expected until 2016, even if all goes well.'"

Now.Imperfect writes "In its last day of session, the Supreme Court has definitively clarified the meaning of the Second Amendment. The confusion is whether the Second Amendment allows merely for the existence of a state militia, or the private ownership of guns. This ruling is in response to a case regarding the 32-year-old Washington DC ban on guns." This is one of the most-watched Supreme Court cases in a long time, and Wikipedia's page on the case gives a good overview; the actual text of the decision (PDF) runs to 157 pages, but the holding is summarized in the first three. There are certainly other aspects of the Second Amendment left unaddressed, however, so you can't go straight to the store for a recently made automatic rifle.

holy_calamity writes "DARPA is working on a weapon which is similar to one first described by Arthur C. Clarke in his 1955 novel Earthlight — firing jets of molten metal using strong electromagnetic fields. The Magneto Hydrodynamic Explosive Munition (MAHEM) will function on a smaller scale than Clarke's fictional blaster. DARPA's write-up says it could be 'packaged into a missile, projectile or other platform and delivered close to target for final engagement and kill.' Clarke is also widely credited with suggesting geostationary communications satellites — what other ideas of his will come to pass?"