For Netflix, a contract with Adam Sandler to make a bunch of mediocre movies makes more sense than trying to win an Oscar.
On that note, I don't understand why they're not doing all the DtV stuff that filled up bargain DVD bins in the 00s and made pretty decent money. Netflix should be able to turn out washed out action star films and cheap romcoms like crazy, but, instead, the action movies seem to end up on Tubi/Pluto while the romcoms end up on Hallmark, and stuff like Acorn gets all the breezy murder mysteries.
There are filmmakers making those movies, too. Plenty of people need work. Rather than having opposed goals, they'd do well to focus on content for their primary business (selling subscriptions) rather than prestige content that doesn't generate as much viewer hours and costs them too much to develop because they're trying too hard
New York... when civilization falls apart, remember, we were way ahead of you. - David Letterman