How do you figure society isn't concerned with dying in motor vehicle accidents? We have all kinds of campaigns like "drive sober or get pulled over" or "it can wait" and we have seen huge improvements in passenger protection in the vehicles themselves over the last ~40 yrs. Seat belts, Airbags, side airbags, crumple zones, automatic braking, etc. etc. etc. We also have all kinds of laws trying to improve the safety of motor vehicles. Speed limits, for example... and we've even changed our roads to make them more safe. Not terribly concerned? GTFO.