EA Game Includes Adware

ari wins writes: IGN.com has posted a story discussing the new EA/Flagship game Hellgate: London, and the adware it includes to facilitate targeted marketing. That's not all, accepting the EULA means you submit to the collection of "technical and related information that identifies your computer, including without limitation your Internet Protocol address, operating system, application software and peripheral hardware". The company in charge of all of this is Massive Inc., which is owned by Microsoft.