Comment Re:Get a Border Collie (Score 1) 86
The herding portion is actually relatively new, originally it was purely a cattle-management solution and they were running their trials in places where where you had cattle spread out over an impractical-to-keep-an-eye-on area. They spent a lot of time figuring out how to make the things both cow-proof and outdoors-environment-proof, making something IP54 isn't too hard when it's bolted onto a wall and there are no size constraints but doing it when it's strapped to a cow and as small as possible was a huge challenge, they kept finding new unexpected failure modes.
In terms of the herding, I'm guessing they either got feedback asking for it or, given that the things still have a significantly nonzero cost, were trying to find additional reasons to incentivise farmers to use them.
It's a pity the story went for sensationalism with the Thiel mention, the real story is that this is probably the first real advance in managing distributed herds since the introduction of the cowherd, of which there are very few still around. To see what the target environment is, here's an example, the first minute or so. Here's a I'm sure completely unbiased commentary from a farmer on using it.
It's good to see they're doing so well, at the startup stage a couple of years ago it was a lot less clear that it'd take off.