Comment A Better Way? Tell Sites What Formats are Accepted (Score 1) 615
What about a way of communicating to sites the ad formats a user is willing to accept? Breakdown ads into format categories such as animation, image, text, and unknown perhaps with subtypes in major categories where appropriate. That way those of us who want to support a site but cannot tolerate multimedia ads could, for example, select "text" for a particular site and be shown unobtrusive text ads.
Something like this would seem to be a decent compromise. From the comments I've read on various Slashdot articles on the subject, it would seem there are large numbers of people willing to allow at least text and other non-obtrusive ads.