So you have something that nobody is asking for (not in the way genAI is anyway), and you decide, of all things, rather than making a case for it, you force people to use it, in the hope they get addicted, think they can't do without it, and continue using it after you start pricing it at profitable levels.
This is the business model. Why are they not making a case for it? Why are they, instead, pretending it's something it isn't? Because nobody would take it seriously if they did the latter. The only way they can get people to use it is via force, and that means persuading idiot CEOs with a FOMO issue, while pricing it well below cost.
The question isn't "Will they make a profit", that's not something you or I should care about. Who gives a crap if a bunch of vulture capitalists get busted? The question is "How much damage will they do with this particular con job".
The end game of this, remember, is to get companies dependent upon genAI companies. To make them unable to function any more without handing over control of their systems to the genAI people. And idiot FOMO CEOs who have gotten the dopamine rush from using genAI tools are making sure their companies will be run that way, despite the obvious dangers.
So the answer to "How much damage" is, so far, a crazy amount. So far. There are now many, many, companies that have lost control and knowledge of how their own businesses run. And it's getting worse.