Comment Re:If it's free, you are the product (Score 2) 62
Profits have never been higher, and yet their offering continues to get worse..
I doubt that the product is actually getting worse, and I have good reason for my doubt.
Nearly all of the things like this that Google does have one real purpose: Combating abuse. During my ~15 years at Google I never worked on counter-abuse, but I spend about a decade doing stuff that led me to work pretty closely with the counter-abuse teams, and the inventiveness of the people abusing Google's products and systems never ceased to amaze me. And it isn't trivial abuse that is ignorable, because not preventing the abuse would actually make the product offerings worse.
I don't know what the storage abuse might be, but I can think of a lot of things that could be done, and my experience touching on counter-abuse at Google taught me that for every thing I can think of, there are people out there who can think of a hundred more, and will then invest serious amounts of time and money in implementing them.
One of my favorite examples was related to Android GPS location. It's a favorite mostly because of how trivial it was, but the vast resources abusers poured into it, and I'm sure they only did it because they got even more out of it -- this large-scale abuse is all for-profit. For a long time it was easy to spoof your location without giving any evidence of the fact. This caused problems for location-based games like Pokemon Go or Ingres, who lost players because it screwed up the game[*]. So, the games started checking if the device was in developer mode, which allowed "legitimate" location spoofing. So cheaters started using bootloader-unlocked devices which they could configure to lie about being in developer mode. So games started using Android Keystore attestation (I wrote Keystore, hence why I got pulled in) to make it difficult to impossible to do that. Except that some number of official attestation keys leaked out of factories and people found they could get those and fake out the games. Also, there were some crappy devices that didn't do the Keystore security right. If you bought one of those cheap devices and modified the software, you could cheat
To this point, it's fine. Just normal security cat-and-mouse, and it keeps the number of cheaters small enough not to matter, so it's fine. But someone decided to scale it, for a fee. Someone (or some ones) set up massive device farms. One organization made some mistakes that leaked a bit of device information and allowed us to count the devices in the farm and there were tens of thousands. What did they do? They arranged to help Pokemon Go players spoof their location. If you played Pokemon Go and wanted to cheat, you could pay $5 per month and they'd give you a customized version of the game that would let you spoof your location but whenever the game asked for an attestation it would get one from one of the farm devices, all of which were hacked to be able to lie about their configuration.
That's just one example, and there are an unbelievable number of others. I recently chatted with a friend on the counter-abuse team and they are really tearing their hair out over some of the incredibly clever attacks people are mounting with AI. She couldn't give me details (and if she had, I couldn't share them).
Anyway, what's really going on here, I'm sure, is that there's some large-scale, systematic abuse of GMail storage that is to a degree that it's costing Google hundreds of millions of dollars. What exactly, I have no idea. And they think that they can address it by reducing storage for people who won't take a simple step to prove that they're real people (phone number verification). Obviously, phone number verification doesn't prove that you're a real person... but it increases the cost of large-scale abuse, and that's the point. I'm sure there will be other I'm-a-person verification schemes so those without phones have an option, but all of them will aim to inconvenience abusers and increase their costs, without too-greatly inconveniencing legitimate users.
[*] My personal experience: I played Ingres quite a lot for a couple of years, but quit it completely after one cheating event, and never went back. I spent a whole day climbing a 10,000-foot mountain peak, covered in deep snow, in the dead of winter, to capture a key portal, only to have it taken away from me 30 minutes later by someone who definitely didn't climb the mountain. I know because if they'd been there, I'd have seen them. Pissed me off so bad I deleted the app and never installed it again.