They've figured out that people attending these events aren't going to take anybody's broadcast revenues by sharing on social media. It's about sharing the experience with their friends and family. A picture, or video clip, that shows...I was here!! This helps build up the hype, viewership, and attendance overall.
I personally prefer Hangouts. It runs on all platforms and seems pretty close on all.
1 1 was a race-horse, 2 2 was 1 2. When 1 1 1 1 race, 2 2 1 1 2.