Comment CIOs don't sell things (Score 1) 279

by _eb0la_reston_ on Wednesday January 24, 2007 @01:36PM (#17739886) Attached to: Why Don't More CIOs Become CEO?

As simple as this: CIOs don't have enough experience selling (if they have any).
The CEO is your marketer-in-chief: (s)he's selling how good the company is to your stakeholders, clients, and even suppliers (want a better, big, deal? ask 'em to talk with your CEO).
CIOs are not trained for that.

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I've never been canoeing before, but I imagine there must be just a few simple heuristics you have to remember... Yes, don't fall out, and don't hit rocks.