Comment CIOs don't sell things (Score 1) 279
As simple as this: CIOs don't have enough experience selling (if they have any).
The CEO is your marketer-in-chief: (s)he's selling how good the company is to your stakeholders, clients, and even suppliers (want a better, big, deal? ask 'em to talk with your CEO).
CIOs are not trained for that.
The CEO is your marketer-in-chief: (s)he's selling how good the company is to your stakeholders, clients, and even suppliers (want a better, big, deal? ask 'em to talk with your CEO).
CIOs are not trained for that.
