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Comment CIOs don't sell things (Score 1) 279

As simple as this: CIOs don't have enough experience selling (if they have any).
The CEO is your marketer-in-chief: (s)he's selling how good the company is to your stakeholders, clients, and even suppliers (want a better, big, deal? ask 'em to talk with your CEO).
CIOs are not trained for that.

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