That's reasonable. But, they made the switch without adding the security part. If you are going to the trouble to redo the infrastructure of credit card processing, why not, I dunno, make it more secure while you do it? It's not like entering a PIN number is a foreign concept to people.
Honestly, because people hate change. It's going to be easier to force one change on people than two. I don't know what other reasons were involved, but that can be a big one. We want things to just work, and work like they always have. For most people, credit card fraud is someone else's problem. People only want security as long as it doesn't inconvenience them.
It's 2016 not 1916, there are consumer safety laws now, you can't get away with "it's your own damned fault, you were doing it wrong" anymore.
See, that's the problem with people. We honestly need to expect a certain level of competency from people. There is something to be said for safety features, but you need to set an expectation on the user as well. You cannot expect the company to cover for every possible idiot.
"For a male and female to live continuously together is... biologically speaking, an extremely unnatural condition." -- Robert Briffault