New super efficient LEDs developed

WileyC writes: A prototype of a new LED from LED Lighting Fixtures, Inc. just kicked the butt of current LEDs in energy efficiency (not to mention making fluorescents and incandescents look completely outdated). From the press release:

LLF's latest prototype fixture operates using less than 15 percent of the power of standard 65-watt incandescent bulbs and 50 percent of the power of compact fluorescent bulbs, while delivering equivalent warm white light as measured in lumens. The company's LED fixtures produce virtually no heat and can provide 50,000 hours of light, as compared to the average 2,000 hours provided by conventional 65-watt bulbs.

According to the article this makes them 35% more efficient than current LEDs on the market.