Two things. First: It's taxes. Call them taxes. Not revenues. TAXES.
Second: "Pay their fair share" isn't "a phrase meant to evoke a gut response"? Come on. As if anyone's share is somehow more fair if it's drastically out of proportion with what the majority of people pay. Soaking the rich isn't fair. Fair is, Everyone pays the same rate. That's not what the Democrats typically want, and anyone being intellectually honest knows that.