This reminds me of a restaurant much favored by my crowd when we were in college. It had a prime rib buffet at a very reasonable price. It had a sign over the slicing board, "All you can Eat - $7.99" (it was a long time ago). One of my pals had an unquenchable hunger for prime rib, and would eat pounds and pounds of it at a sitting there. After a month of pretty frequent visits, one night, he finished a big plate of it, and ankled over to get his second serving. The owner was standing in front of the station and said "You can't have any more". "But the sign says, all you can eat!" my pal complained. The owner said "That's all you can eat" and just glowered at him until he left. That's pretty much what Verizon is doing.