Social media is a real marketplace of ideas gone wrong. It's like walking into a room and having hundreds of people suddenly start screaming at you while doing obnoxious "look at me" dances, with the audience gleefully going along with it and tearing apart anyone who disagrees. It's exhausting. Why contribute to that? Preening before that unblinking eye is a sick game only attractive to narcissists.
It brings to mind an episode of Star Trek: Voyager which I watched recently: Season 2 Episode 23, "The Thaw." In this episode, the crew finds some people trapped in a virtual world that was supposed to be a utopia... but its program was corrupted, and is now run by a sadistic clown who leads a group of computer-generated characters and forces the trapped "players" to perform torturous and humiliating games.
The episodes aired in 1996 before social media existed, but the sadistic spirit of the simulation really reminded me of the current state of the Internet, only in this case the clown is Mark Zuckerberg.