What you say is true but no matter the price tag, imo it shows real commitment to the technology. They could have done the same thing with OLED back when Universal Display (the supplier of OLED chemicals) was around $100-200m market cap but didn't. So perhaps this shows that Samsung really is making real progress toward true emissive QLED displays, with QD enhanced LCD as the stepping stone.
Btw, various articles I've seen speculated that emissive QLED TV would be released in the 2019-2020 range but of course every estimate turns out to be way optimistic. However, this purchase does make one think that's it's more than a PR maneuver against the chinese and LG. Unlike OLED where there were so many manufacturing problems along the way, they're hitting the ground running with QD enhanced which will actually be a revenue driver. Then QLED TVs, monitors and general displays being the ultimate displacement of LCD. Jmho.
Is this 2.0 version of "security through obscurity"...now it's "security through anecdote"?
In a consumer society there are inevitably two kinds of slaves: the prisoners of addiction and the prisoners of envy.