Actually, I think the new name is brilliant. All you whiners and fanboys are not their target market, you clowns are going to buy PS3s and Xbox 360s and bitch about Nintendo no matter what they do.

I think they've decided to _not_ compete directly with MS and Sony for the same market, they've decided to try to expand the existing market into people who either do not play videogames or haven't in a long time.

I think it's great.

(hope it sells!) ;)