Comment Re:It's called demand and supply. (Score 1) 20
That's not the same thing. While they vary their price, everyone still sees the same price. If there's a lot of demand, the price goes up for everyone, while if they need to fill seats the price goes down for everyone. The proposed pricing uses AI to work out how much each person is willing to pay and offer them a personal price. So they might offer me a seat for $400 because I'm broke and/or stingy, while charging you $1000 since they think you're well off and will pay whatever they ask.
To some extent it's not new - coupons and rebates are the same sort of idea, as people who aren't prepared to pay high prices will put in the legwork while those who don't care will just pay what's on the price tag. But there's nothing stopping someone rich jumping through the hoops too. The difference here is that if the AI thinks you're rich you can't jump through the hoop as they'll take the hoop away.