For example, you figured that the bulk of EA's revenue was from traditional console/PC games. Nope. IIRC like 60 or 70% is all from micro transaction/mobile/DLC/PC. Insane!
Though one odd thing I can't understand is why PC is treated like garbage when not only is this the re-emerging market, but it represents a pretty significant revenue area for most publishers/developers. The PC actually generates revenues on par (or more than) the Wii, PSP, or even the DS's. So why the poor ports and missing DLC/features (which should be in considering this is where the $$$ is at). Any ideas?
I'm not sure where you're seeing that on their 10-K. I found this interesting myself, so I pulled down EA's annual report and I see the following:
Net Revenue by platform:
Consoles - 2342m
Wireless - 472m
That's the current breakdown, and mobile is really only half of that. The numbers add up to the total topline revenue EA reported, so it would seem that right now, wireless revenues only account for ~ 10-15% of their total revenue. Forecasts may paint it differently, but that's because everyone wants to be Zynga.