Submission + - Mozilla enables ad-tracking by default in Firefox 128
An anonymous reader writes: A couple of years ago, Mozilla acquired Anonym, an adtech firm started by two Meta employees that claims to anonymize user ad tracking including information on when they click on ads. Mozilla calls this feature Privacy Preserving Attribution and as of Firefox 128, it is enabled by default. Mozilla claims it's an experiement but further justfies enabling it by default as a user-hostile distraction. Now, the problem is not the technology — but Mozilla keeps advertising their browser as the most privacy protecting browser over its competitors. To disable this ad-tracking, in Firefox, go to Settings, select Privacy and Security and scroll down to Website Advertising Preferences. Uncheck "Allow websites to perform privacy preserving ad measurement".