Are you saying Oracle (for example) is going to have some expert answer common Java questions in a slashvertisement/tech support type thing?
This -does- have the feel of something which came out of a 'monetize' brainstorming session. The description reads just as badly... it sounds like Soulskill is reading off of marketing's talking-points.
So HOW exactly does this benefit Slashdot users? Or is there one at all?
HOW are sponsor representatives represented in discussion? Are their comments automatic +5, and totally immune to moderation?
This doesn't need explanation, apparently. :-/
I've been on Slashdot.org for about 14 years, and seen it survive the threat from Digg (and the the Digg self-destruct). But my interest is declining. The original stories are less insightful, more incidence of stories linking to overtly 'controversial' blog posts elsewhere designed to troll web clicks. Years ago I switched from viewing this website, to monitoring the RSS feed, and less and less often do I find reason to stick around when I click one of the feed items.
My biggest complaint of all is there is no benefit or advantage to the older accounts. I gave up submitting stories because even if I were one of the first (just a guess), there are semi-professional story submitters who get the credit. No wait, that's not my worst grievance... Slashdot has a checkbox for "Do not display ads", given for past participation on the site... but the checkbox doesn't work.
Maybe the worst annoyance is when I visit my ~user page, it tells me there's a new post on Will Wheaton's Slashdot journal.. which was deleted like 10 years ago, and because of that deletion I can't unsubscribe from it (it's a silent error, but probably failed SQL stupidity... and my support emails to slashdot go unanswered).
I think Slashdot recognizes that their future's probably in nurturing "communities" where the users interact more with each other (like Slashdot USED to be). GOOD call. But that space is served by Ning. If Slashdot's owners think the answer is "commercially sponsored questions and posts"... really? lulz. For me the answer is, different websites for different genres of information. That's way easier to follow, and you can somewhat get to know people.