As we approach the holiday season, Nintendo has already said that they don't expect to keep up with demand for the Wii console. In an interview with the LA Times, Nintendo president Reggie Fils-Aime said they're ramping up production by 33% already, with further increases planned. They're hoping to avoid the scarcity of Wii's that occurred last year, which cost them a great deal of money in potential sales. "We're now producing 2.4 million units a month worldwide. Last year, we made 1.6 million a month. So we've made a 33% increase. One of our competitors projects they will sell 10 million consoles worldwide this year. For us, that's three months of production. We're producing an unprecedented level of hardware to try to meet demand."