Filed under: Features
Each week Ross Rubin contributes Switched On, a column about technology, multimedia, and digital entertainment:At its preview launch, Lala will offer access to the complete Warner Music library -- hundreds of thousands of tracks -- and is pursuing agreements with the other major labels, as well as independents. It expects to pay approximately $140 million on licenses in the next few years to spur huge increases in music sales via viral and social network marketing; something that Napster.com's limited free listens were unable to do.
Continue reading Switched On: I'm in ur site, hearing ur t00nz
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