w00w00 startup (Score 1)

I think one of the most intriguing thing in the article is the mention of an "attention economy" startup, Belua. The name does fit belua (not bellua), ae, f a beast, wild beast, monster: fera: saeva, H.: Lernae, the Hydra, V.: in usu beluarum: quantum natura hominis pecudes reliquaque belua, lower animals. Hobbes' Leviathan comes to mind.