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Comment w00w00 startup (Score 1) 58

I think one of the most intriguing thing in the article is the mention of an "attention economy" startup, Belua. The name does fit belua (not bellua), ae, f a beast, wild beast, monster: fera: saeva, H.: Lernae, the Hydra, V.: in usu beluarum: quantum natura hominis pecudes reliquaque belua, lower animals. Hobbes' Leviathan comes to mind.

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