Oh, it works, if my discussions with friends who voted for Hillary are any measure. Every last one of them conceded Hillary's weaknesses, but insisted she was a better pick than misogynistic, homophobic, racist Trump. And I can't really blame them for that opinion based on how much the media drilled that impression in. But while I agree that there are people who voted for the Great Pumpkin specifically because of the exaggerated and hysterical rhetoric used by the media, I think Hillary's defeat primarily came from her campaign's smugness about victory. The final weeks before the election, the message was consistently "Hillary's got this one, and Trump doesn't stand a chance." What hubris! What stupidity! That basically told all her supporters that it wasn't critical they get out and vote, while telling Trump's just how desperate the situation was.
But then, Hillary's campaign was a series of mismanaged debacles.