I've far too gorram many movies that already lock me out of the controls until I am forced to watch the government warnings, the anti-piracy commercials, the advertisements for the Blu-Ray format and how spiffy it is, the coming features...
I have one disk that literally forces me to sit there for 15 minutes before I can get to the menu, another 20 seconds of the menu's fancy-dancy artwork to finish, then another 15 seconds of the studio's bullcrap.
And they wonder why people go to piracy?
In my case I found a nice way to get around it. Quasi-legally in fact. And the idea came from the DVD/Blu-Ray Piracy software sector. When I found out that the software to defeat the copy-protection and the region encoding also defeated the control lockouts, I did my research and found one that was cheap and works. I went with Slysoft's AnyDVD software.
Now when I built my Media Center PC with the Blu-Ray drive, I have that program running. *If* I were to be pirating the movies, this program allows the next program (a ripper/compression/burner) to do its job. But as a nice side effect it deactivates the lock-outs and allows me to load a disk, bring up my DVD Software (VLC) and go straight to the menu. The only wait I have now is if there is the studio promo but I can tolerate 5-15 seconds as long as I'm not forced to watch 20 minutes of crap.
And this is why it's not going to make much of a difference. Either they're going to go up against people like us who are tech-savvy enough to do the same thing that I did and tell them to slag off, or they're going to up against pirates who are going to rent the movies from Blockbuster/Netflix/Redbox and burn copies (assuming that they just don't download .ISO's from The Pirate Bay).
Or they're going to shoot themselves in the foot by pissing people off to the point where they stop getting DVD's altogether and start using the online streaming providers. Between Netflix and Blockbuster's streaming services...I can get most of the movies and shows I want without having to worry about DVD lockouts and government warnings.
And there is the added benefit of watching over and over again and not having to worry about a physical disk to get scratched.