Items are not just recycled, but created with the intention of making new things out of them after they are used. Imagine if every pair of Levi’s jeans were manufactured with fibers made to be pulled apart and repurposed into a new pair of jeans after the old ones are cast off. The cycle repeats itself endlessly, meaning old jeans become new jeans, rather than being chucked into a landfill.
This is the promise of the “circular economy,” a metaphorical description of a world where nothing ever needs to be discarded because goods are designed with materials that can be constantly remade into something else. It’s important to note that the concept is pretty theoretical at this point. There are companies that are working on making their operations more circular — even big ones like Walmart — but no one yet can claim to have a business free of waste.
Proponents call our current production model the “linear model,” meaning goods are manufactured with the intention of being thrown away at the end of their useful life. Not only does most of what we buy on a daily basis end up getting tossed out, but all the materials used to make and package our stuff get discarded, too. Think about the plastic packaging — just the packaging — of the products sold in most stores.
If things keep going this way, by 2025 the ocean will contain a ton of plastic for every three tons of fish, according to a report on rethinking plastics by the Ellen MacArthur Foundation, a circular economy-focused think tank. By 2050, the ocean could have more plastic than fish, by weight.
TFA misses that the theory has been worked out pretty well. https://en.m.wikipedia.org/wik...