I had the weirdest dream last night: everyone in the world had access to data and information about everybody else, from academic and business information to ephemera such as winning a Guiness World Record but not bothering to tell anybody. The data kept shifting and refining itself, guiding one to a general impression of other people. It was available through both a data device, and some weird effect that fed directly into the cortex, though this was used mostly to keep an eye on your own da
Say what you'd like about Jobs, he was definitely in touch with what makes it for creative minds and innovative, inspiring spaces.
I've worked in many different ad agencies over the years, and the ones that brought out the best in me (aside from the like-minded co-conspirators, the good pay, the appreciation from both clients and over-seers) had this type of influential, outside-the-box aura about their domains. Whether it was a full-sized basketball hoop in the creative department, the nooks and crannies for one-on-one art director/copywriter collaboration, the amenities and sheer discorporation of the space, or the openness of the overall layout, there's something about a well-wrought, well-thought-out and inviting creative space that invites a mass of creative thinking, and ensures that the creation of great art is foremost.
Great job, Jobs. Put this one in the win column.
If God had a beard, he'd be a UNIX programmer.